The British Fashion Council has announced the recipients of the NEWGEN MEN awards for Autumn/ winter 2010. Christopher Shannon and J.W. Anderson will join existing NEWGEN MEN recipients Carolyn Massey and James Long in being selected for this new designer support iniative. It was set up in August 2009, following in the footsteps of its sister scheme NEWGEN whose roll call includes Alexander McQueen, Boudicca, Matthew Williamson, Julien Macdonald, Lara Bohinc and Ann-Louise Roswald and more recently Christopher Kane, Marios Schwab, Richard Nicoll and Erdem. NEWGEN MEN is Sponsored by Topman. Recipients will recieve showcase funding and the opportunity to use the official BFC Catwalk Show Space at London Fashion Week’s home Somerset House.

Christopher Shannon designs luxe sportswear inspired collections and has also gained interest with his wearable collaborations with Eastpak and Topman. He has shown at LFW as part of the MAN initiative and there will be many watching to see the results of his next collection in February.

J.W. Anderson’s is also proving to be a very promising menswear designer with unusual silhouettes and romantic detailing.

Existing NEWGEN recipient Carolyn Massey design quintessentially English clothes for  men and James Long designs innovative menswear that is also very wearable.

Gordon Richardson, Design Director, Topman, who was also on the selection panel, commented "The second season of NEWGEN MEN highlights the diversity and ever increasing maturity of the new breed of Menswear designers operating in the UK today. It also acts as a signal to young fledgling designers to take explore Menswear as a viable fashion career, in turn enriching the future Menswear arena. Topman is proud and excited to be part of this men’s fashion revolution.”

NEWGEN recipients will feature in the menswear collections which will be shown on Wednesday 24th February. LFW will be located at Somerset House, The Strand WC2.


picture from Christopher SS10 collection http://www.britishfashioncouncil.com/