Empora.com - an online shopping revolution ~ The Fashion Buzz
The Fashion Buzz: Empora.com - an online shopping revolution

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Sunday, January 10, 2010

Empora.com - an online shopping revolution




Shopping for clothes online is my all time favourite pass time (or one of them anyway). But I do sometimes feel slightly frustrated by the sheer choice of clothes available. Choice is never a bad thing but when I am not sure what I want, it can be difficult to know where to start. Sometimes, I have an idea of the style or colour that I am looking for but not really know what it is, this complicates my online shopping even more.

I have so many favourite online stores and whilst I love browsing them, it can be really time consuming trawling from one to another in search of that Item I just have to have. Empora.com saves time and effort but giving you access to a variety of online retailers but allowing you to perform a visual search using Pixsta technology.

This all sounds a bit complicated but basically you can click on an image which performs a similarity search and returns results based on the features of the image you selected. You can browse through favourite stores and brands together whilst narrowing your search down by the styles and colours that catch your eye. No description required - just point and click on the images you think are close to your ideal and narrow it down that way.

It is a great way of finding more affordable versions of designer pieces that you are coveting and copying the latest celebrity looks. A bit like a specialised sort of fashion search engine. At the Fashion Buzz, we can't get enough of it. We tried searching some of the seasons key trends and this is what we found:

Floral, Lace, Stripes, Velvet dresses, Tromp L'oeil

1 comments:

  1. I love the Empora.com website as much as you do. Your StyleBitch
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