There was a time when the mere mention of the word 'eco fashion' made me switch off immediately with its connotations of unstylish hippy like clobber and basic ranges of t shirts, t shirts and yet more t shirts. But for 2010 Eco fashion is likely to be big fashion news as it proves that it is trendy, luxurious and uber stylish and not just desirable for its eco credentials. Don't get me wrong, we all want to the help the planet (don't we?) but we couldn't possibly compromise our style whilst doing so. There has been a gap in the market for eco fashion that stands up on its own design merit and thankfully that gap is now being filled. I am very grateful as it is becoming more difficult to ignore my conscious with the constant bombardment of information about the fashion industries environmental and ethical down fallings.

Take labels like Junky Styling who recycle old tailored pieces into cutting edge innovative urban designs and innovative designers like Lara Miller (in the US) who uses Bamboo, a highly sustainable eco fabric that is also as soft as cashmere and drapes like silk. Other designers like Stella McCartney and retailers have introduced organic lines to compliment their existing lines and give you the perfect guilt free alternative. So here is our guide to some of the coolest places to find eco fashion and if you are worried about the price, don't be, these clothes cost no more than their non ethical/ eco counterparts.





Ascension was previously known as Adili and is a one stop shop for all things virtuous from men's, women's and chidren's clothes to beauty, household and gifts. All items are produced according to at least one the Ascension ethical standards which include Fairtrade, organic, alternative and recycled fibres and made in the UK. As well as their very stylish own label line they offer wide range of some of the most popular eco and ethical  fashion labels including People Tree, Patagonia, Annie Greenabelle, Bibico and Komodo. 
 
 
 
 
 
Gossypium is an ethical fashion company specialising in organic and Fairtrade cotton. If you fancy a spot of DIY, they also do some great sew it yourself kits. Particulary good for elegant leisure wear, Gossypium also does some very classy men's shirts.
 
 
 
 
 
 
 
Seasalt was the first British organic cotton brand to be certified by the soil association. They are based in Cornwall with shops in Cornwall, Devon and Guernsey. You can definitely feel that Cornish seaside vibe in their clothes which are bright and breezy with a range of casual and leisure wear.
 
 
 
 
 
 
 
Ethical Superstore has a department dedicated to fashion with sophisticated silks, sumptuous organic cotton and environmentally friendly hemp from pioneering brands like People Tree, No Sweat, and Pants to Poverty. Their collection champions fair trade fashion and environmentally sensitive manufacturing practices, to create beautiful pieces you'll cherish.