First of all I would just like to say it is not an ambition of mine to sit in the front row. If somehow I did end up sitting in the front row then I would NOT take it for granted. I would be scribbling away in my notepad, taking note of atmosphere, effects the desired effect of the designer and the resulting ATTITUDE of the crowd.
Fashion should never have been elite, it’s something that whether you like it or not you choose to participate in every day. Like every other industry the economic recession has affected the fashion industry. People are abandoning designer clothing as the high street is so fast to produce the same product for a quarter of the price that in today economic crisis it seems absurd to spend so much money on a passing trend.
As a result designers have collaborated with the high street in a bid to reap the benefits of the large and INFINITELY more profitable side of fashion. Jill Sanders for Uniqlo, Jimmy Choo for H&M, Miss Moss for Top shop I could go on. The point is these collections have actually heightened awareness of designers and given them both profits and PR.
Then we have the phenomenon of the fashion blogger. A new PHENOMENON which allows people to participate in an industry which was notoriously hard to crack. Then the industry started to take note which resulted in many magazine spreads about bloggers such as Susie bubble created a heightened awareness of the fashion blogger, along with such a rich choice of designer gear on the high street. Suddenly Bloggers appeared in their thousands all passionate about the same things. Various forms of attire. It was a way to meet others like you, and to get involved in the industry itself.
But now industry is biting back. Various editors, stylist and designers became increasingly frustrated with the huge presence bloggers presented at this year’s A/W London Fashion Week. Some claimed it has become "OUT OF CONTROL", with one magazine editor (who I won’t name) reportedly spitting fire because a girl who once interned for her was a row in front of her at a show (outrageous).
It may be that girl DID once intern for the editor, but who is to say she’s not working in the fashion industry herself and has therefore earned that seat just like the editor? I personally think all the fuss was unnecessary and quite frankly embarrassing. Bloggers are not there to threaten editors or to cause trouble, in fact in my experience it’s hard enough to get into any major shows so the bloggers who were chosen for the shows would have been chosen for their influential effect within the industry.
Ultimately Editor V blogger, it’s not a contest. As someone fascinated by the link in lifestyle choice and trends in music, food, film and fashion I think its time people wised up and realised we are not there to attack or threaten the industry, or steal the fashion editor’s seats in fashion week. We are there to celebrate an industry we ALL adore.
Images
1 - www.posterous.com
Posts
0 comments:
Post a Comment