Erdem has already established a name for himself with his rich and colourful designs and prints. He was selected for the fund because of his label's strong design signature and clear vision for the immediate development and growth of his business. He will now recieve a bespoke mentoring programme tailored specifically to assist him in achieving his business goals for the next twelve months and provide a network taht will remain throughout his career as he makes the transition from a developing creative business into a global fashion brand.
Other shortlisted candidates for the prize included Christopher Kane, Marios Schwab, Clements Ribeiro and Richard Nicoll. The judging panel comprised of Alexandra Shulman of British Vogue and representatives from many UK Fashion Retailers including Topshop, Debenhams and Marks and Spencers.
Picture credit
Backstage at Erdem AW10, SS10, AW09 & AW08 at London Fashion Week from Britishfashioncouncil.com


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