Debenhams have revealed to the public that they are against the use of Airbrushing on their models, which would otherwise enhance the models' natural beauty by narrowing the waist, boosting the cleavage, pumping the lips, and creating perfect skin. The reason behind this latest campaign is to help women feel better about themselves as they are, without the need for drastic measures in a bid to look as beautiful as a model.
Debenhams are hoping to show us that we can look good and that we do look good with the right clothing- and to highlight the fact that the girls who we see looking absolutely perfect everyday only look that way because a computer has made them so. The retailer's director of creative and visual Mark Woods commented, "We want to help customers make the most of their beauty without bombarding them with unattainable body images." To help customers become aware of the difference, they have released a 'Before' and 'After' shot of an Airbrushed model to be be displayed side-by-side in the Oxford Street store with the banner, "We've not messed with natural beauty; this image is unairbrushed. What do you think?"
Debenhams aren't the only ones out to show us what's behind the photos- singer Britney Spears has released a 'Before' and 'After' shot of herself to highlight the pressure put on women to look perfect- and so we can now all see that brave Britney has 'wobbly bits' and other imperfections just like the rest of us! In her pictures, her legs were slimmed down considerably, with a smaller waist, thinner thighs, and perfect skin. The back view shows that cellulite was removed, and had a new bum added as well! Many people are in agreement with this campaign- despite the cellulite and uneven skin tone, people believe she looks healthier compared to the airbrushed version, and everyone wants to see more of this- a great way to boost their own self-esteem!