The British Fashion Council have just announced the top 10 fashion designers who are to show their autumn/winter collections at the London Fashion Week in September. Each designer has also won SS11 sponsorship from British Fashion Council NEWGEN men sponsored by Topshop.

The winners are as follows: On the Catwalk, Christopher Shannon, James Long and JW Anderson. Christopher Shannon is known for his work in menswear with his signature print being re-worked luxe sportswear, overbearing prints and tight coloured palettes, but also designs in a way where he believes "there is something for everyone." James Long has worked for Virginia Bates in New York and London before setting up his own label. James' signature style are leathers, knits, and accessories- mixed and separate, and bold, directional menswear. JW Anderson is known for his more 'unusual' styles, and his design signature includes "things that can be borrowed from a man to a woman and a woman to a man."

The designers doing Presentations are Carolyn Massey, Lou Dalton, and Sibling. Carolyn Massey has always worked in menswear having studied it at the Royal College of Art, and is known for her contemporary clothing which is based on her own roots and being English, with military and detailing playing a big part. Lou Dalton is best known for her shows at London Fashion Week and designs rebellious sportswear that has strong attention to detail. Sibling are more different to the above designers in a way that they focus one thing in particular: knitwear. Sibling launched with a desire to give knitwear for men a kick. Their collections have included Cashmere Twinsets (in sequin leopard) and sparkling Breton, big rat knits, and fox-trimmed, mink-lined parkas. They have played a massive part to the bright and bold designs which men are wearing more of today.

Finally, doing the Installations are Christopher Raeburn, James Small, Katie Eary, and Omar Kashoura. Christopher Raeburn started as a freelance pattern cutter before he set up his own label. He is known for his innovative, functional, and fun designs inspired by the great outdoors. James Small worked with Kim Jones for six years before setting up on his own, with his inspirations for menswear being retired Russian cosmonauts and Victorian Gentlemen. Katie Eary, who has recently launched the first ever fan-funded collection with fashion website Catwalk Genius, worked with Levi's before creating her own label, which includes designs made from bold digital prints and applying them to create glamorous streetwear. Finally, the tenth designer is Omar Kashoura. Omar studied for his BA at London College of Fashion and worked with a couple of design companies before he launched his signature style- directional clothing with intricate details and ways of finishing, definitely masculine with pieces that are fun and beautifully crafted.

So with 10 completely different designers each skilled at totally different aspects of designing, the future of fashion is definitely moving forward.