The Alexa is hot. The Gloucester bag is set to be huge upon release. So could this be the beginning of a new type of IT bag, hot for 2010?
Despite the recession it most certainly seems IT bags are making a slow but recognisable come back. The term ‘IT bag’ came about in the early 90’s, after a huge growth in popularity of designer handbags seemed to occur.
I decided to look a bit more into the history of the IT bag, and understand how something which was once a mere necessity of daily life for women became a must have statement piece needed to complete any outfit. It seems that the Sac à Depeche’s, launched by Hermes in the 1930’s (later renamed the Kelly after Grace Kelly, as she reportedly had such an affiliation with the piece) was a big turning point for handbags.
One of the first bags (or for that matter first piece of any kind) to be named after a celebrity, it seems this moment in fashion history could have arguably sparked the ever growing relationship between the celebrity and the designer. Today collaborations between designers and celebrities is big business in fashion. IT bags have also since experienced a lifelong love affair with fashion since Grace Kelly’s fashion moment.
Fast forward to the 1950’s, when Coco Chanel apparently became tired of constantly holding her bag on her arm, claiming she felt “that the modern women needed a bag which freed their arms at social functions”.
As a result of her frustrations Chanel decided to design something all together more practical for such events, a handbag with a double chain shoulder strap that sat on ones shoulder, allowing one to have free hands at all times. Otherwise known as the ever adored Chanel 2.55 classic. Genius.
Then there was the new generation of consumerism in the 80’s, and the birth of power dressing, which created another type of handbag altogether, the Birkin. The Birkin (which is to date one of Hermes most popular selling bags) was apparently inspired by Jane Birkin, a British Actress in the 60’s. This handbag rocketed in popularity in such a small space of time that a new niche of hand bags, was born. Taking the handbag from everyday domestic necessity, to an essential statement piece of any modern womans wardrobe, the handbag has never looked back since.
Now after two long years of recession, after women have begun to say no to consumerism and yes to modesty. Statement bags have been out of the limelight for a couple of frugal fashioned years. But it seems this year as we are “out of recession” (just) all that is set to change.
This year we have the IT bag of the moment, the Alexa. Based on fashions favourite muse of the moment the Alexa is a modern take on the leather satchel, designed by Mulberry. A twist on the Bayswater classic the bag comes in an array of colours (although for me tan is definitely the way to go), and has both a long leather strap which sits on your shoulder and two smaller straps which allow you to wear it on your arm. Highly versatile, extremely killer it seems this bag is the must have piece of SS10.
Then we have a collection of bags designed by Miss Kate Moss herself for Longchamp. The collection which is on sale in February 2010, includes the Gloucester (which has been described as Moss’s homage to the Birkin) which is bound to be big this season.
The collection also includes the Glastonbury, a soft slouchy leather bag based on Moss’s favourite festival which I’m sure will be the bag to be festivalling in this summer.
Then we have Vivienne Westwood’s heart bag, which considering valentines is fast approaching, could be a big hit. I certainly adore the red version, and at £210.00 it’s certainly a bit more affordable than some of its peers.
Another trend worth mentioning is this seasons Prada bag, which encapsulates the SS10 tribal/print trend. Rather vulgar in a beautiful way, if you like your bags loud and garish this is the bag for you. A word of warning though try not to overdo your outfit combination with it, the bag itself speaks volumes.
So it seems after a few years of rejection the IT bag could finally be back in business, (but really did it ever really and truly go anywhere??!) If you confused on what bag to pick but are considering investing then do consider the Chanel 2.55.
It’s expensive sure, but my Mother still has hers (more like mine these days) from the 80’s and it is as ever completely timeless. With over 20 years of wear, that must give the bag a lower CPW (cost per wear darling) factor than the shoes I brought from Primark last week. Bargain!
Images
1 - Grace Kelly with her 'Kelly' -
Choose Handbag
2 - The Chanel 2.55 Classic -
All Womens Talk
3 - The Birkin -
The Bag Snob
4 - The Alexa -
The Bag Bible
5 - The Gloucester -
The Bag Snob
6 - The Glastonbury -
The Daily Mail
7 - Chancery Heart Bag -
Vivienne Westwood Online
8 - Prada Print Roll bags -
Purse Blog