
The all-American company Juicy Couture have announced that they are hiring top designer Erin Fetherston to become the label's new creative consultant as part of a celebration for the Tracksuits' tenth birthday next year. Juicy Couture are popular for their recreation of making the Tracksuit sexy and glamorous with many of Hollywood's greatest stars sporting the tracksuit such as Madonna and Jennifer Lopez.
Erin Fetherston will be continuing to work on her own collections whilst working alongside Juicy Couture which begins in May 2010, and she will be working on the resort 2011 collections and introducing a few limited edition pieces. Her first project will be to help re-invent the Tracksuit, taking it a step further from its iconic, low-slung drawstring pant and hooded zip top, usually made in fleece, velour, or cashmere in pastel-toned colours.
Fetherston, originally from California, graduated from Berkeley with a BA, and from there headed to France where she studied Fashion for three years at the Parsons School of Design in Paris. It was in Paris where she launched her own brand back in 2005, but has since relocated to New York where she is now regarded as an up-coming new star. She has since teamed up with photographer Ellen Von Unwerth, who shot Erin's boudoir romantic signature look in organza and chiffon, which has celebrity fans such as Winona Ryder, Anne Hathaway, and Cameron Diaz.
Juicy Couture was founded by Pamela Skaist-Levy and Gela Nash-Taylor, wife of Duran-Duran's John Taylor, although is now owned by Liz Claiborne. Juicy Couture found their fame with the popular Tracksuit, but have since gone further and produced a full range of clothing, accessories, and perfumes.
Picture taken from www.telegraph.co.uk

















































